Best SEO For Beginners
How To Get The Most Seo And Web Traffic Benefits From Blogging
The best way to get people and search engines (which means more people) to your website is by getting relevant inbound links. If you have some spiffy new gimmick on your website this may be easy as everyone will be linking to you.
However, with a basic, solid web page the process may be much more difficult and slower. How do you get people to link to you?
The best way is to empty your wallet! Ok, just kidding, but first, we will learn how easy that is.
For example, there is a pay-for-blogging service that will cost you at least $5 per blog post (ie: per link) and maybe $25 or more. Now that will eat up your budget and fast. These paid blog links don’t come with any guarantee. You might get lots of visitors and you might not get any at all.
Pay per click is another great option for spending all your money. This will bring you, visitors, for sure and you’ll know how much each one costs. That’s it. There is no long-term benefit. The ads show for only as long as you pay for them. When your money isn’t on the table, you don’t exist!
You can buy links all over the place and again this may end up costing you a pretty penny, you may or may not get suitable results but when you stop paying the results (good or bad) stop. You gain nothing for the future.
Now blogs are a great way to get visitors and develop a long-term return. Blog posts tend to stick around for a long time. The trick here is to get people to blog about your website without forking over a bundle of your hard-earned cash.
A great idea is to become a guest blogger. This would be where you write blog posts for other people’s blogs. Read your links on someone else’s website for free!
This puts you in the driver's seat for a couple of reasons. First, you have control over exactly what is said. Secondly, if you do a good job you may have the opportunity to make regular blog posts.
That will build an audience on the blogs for your writing and turn into more and higher quality traffic for your website.
The key to being a great guest blogger is to write short (3 to 6 or so paragraph) posts that are interesting, informative, humorous, and relevant to the topic of the blog (and your website). Of course
they should have a link to your website. Don’t overdo the linking. Don’t make it sound like an advertisement or something you just cut and pasted from your website.
A few minutes to compose a couple of well-thought-out paragraphs could do wonders for your web traffic. Keep looking for guest blogging opportunities and never use the same post for more than one blog. One post could bring a lifetime of traffic.
This may well be your most effective way to develop quality web traffic and enhancing your the SEO for your website(s).
Seo Guidelines Search Engine Marketing
SEO guidelines also known as Search Engine Optimization set the rules used by major search engines like GOOGLE, Yahoo, MSN, etc. to judge whether or not to include a website in their search engine results. Believe it or not, having your website included in Google results is not part of the Bill of Rights under the constitution. There are Search Engine Marketing guidelines that govern which websites are included and those excluded from their results.
SEO Guidelines – Thou Shall…
Write your pages for people, not for search engines. It seems obvious, doesn’t it? We have all gone to web pages with garbage content written to deceive search engines for top rankings. When discovered (and they will be discovered), these websites are banned. Other SEO guidelines prohibit offering different content to search engines than your visitors. Called “” cloaking”, it’s unethical and another trick to avoid for high search engine rankings. Instead, focus on providing useful content your visitors are seeking and update your site frequently with fresh content.
SEO guidelines – Thou Shall Not…
Here are some important search engine optimization methods to avoid when using SEO methods on your website. These are unethical techniques that may lead to having your websites removed from the Google index. OUCH!!! That hurts! Once banned, your site will not appear in GOOGLE results or partner sites.
SEO guidelines clearly ban link farms that create multiple links to your site to raise your page rank by unethical means. Sooner or later your site will be caught and penalized for breaking SEO guidelines. In particular, avoid links to web spammers and software that auto submits your pages to search engines.
SEO guidelines – Search Engine Optimization
Create web pages free of hidden texts and links that are seen only by search engines. Instead, use search engine marketing strategies without redirects to other sites. Instead of garbage content, search engine optimization promotes useful reader content. Do you like to read the same thing again… read the same thing again… read the same thing again… neither does the search engine. After all, search engines are people too!
Seo Success On The World Wide Web
When all is said and done, the only way that an Internet-based business is going to thrive (even survive, in point of fact),
is through ever-increasing traffic to a particular Internet-based venue. Traffic to a website is the key to the success of Internet business. One of the most effective methods of increasing traffic to a business website is through search engine optimization or SEO.
In this day and age, a great many people continue to find out information about businesses that are operating on the Internet and World Wide Web through search engine searches. Additionally, for the most part,
people tend to visit only those websites that are generated after a search engine search that are listed towards the top of the search results. Therefore, if you want to have people visit your site after a search engine search,
you will want to work to endeavor that your business website is ranked high on the search engine result listing.
Through search engine optimization or SEO, an Internet-based business can accomplish the goal of having a link to that business enterprise listed higher up on a search engine search result list.
In this day and age, there are professionals that specialize in SEO. As a result, if you are new to the Internet, if you are new to the world of Internet business, you will want to consider hiring a professional.
While SEO truly is something that a business owner or operator can master in the long run, if you are new to the Net and really are intent on getting your business up and running, you will want to take the time to consider engaging the services of SEO professionals.
You can avoid the trials and travails of the learning curve — and get your Internet-based business up and running (fast) in a shorter period of time by engaging the services of a qualified SEO professional.
In conclusion, you also need to keep in mind that SEO optimization is only one of the Internet marketing tools that you should use to promote and expand your Net-based business enterprise.
SEO alone and without other marketing techniques will not be enough to ensure business vitality and success in the long run. The Internet is very competitive and you will want to include SEO optimization as one of the marketing tools that you rely upon to promote your business enterprise.
Web Development What Is Seo
Search engine optimization, or SEO, is the act of altering or optimizing your website and its content in order that search engines deem it to be relevant and useful to certain topics. You are able to select the most appropriate topics through the use of certain keywords on your website.
When surfers conduct searches on search engines they are presented with a list of results for that search term. These results are called Search Engine Results Pages (SERPs) and generally speaking,
the websites that appear at the top of the SERPs will receive plenty of traffic to their websites from searchers.
In order to determine your position on the SERPs, search engines use their own algorithms. While nobody knows for absolute certain what these algorithms are it is widely accepted that your website needs to be easy to navigate, popular and relevant.
Easy navigation means that your site should have text links to each of its pages. If you use a flash menu system then you should include a sitemap in order that search engines and visitors can quickly and easily find their way around the whole of your website.
In order to make your website appear popular, you need to get links to your site. While search engines would rather these links were generated because visitors to your site genuinely found your content useful,
it is commonplace to undertake a reciprocal link campaign or generate inbound links. Reciprocal links mean a website links to you in exchange for a link to their own site.
Relevance is judged by your content. By including the keywords you place in the metatags of your site throughout the body of your content and in certain places within your site you are indicating to the search engines that your website contains relevant information.
By combining these factors you can effectively convince search engines that you deserve to be near the top of their SERPs. However, this can take time and a lot of effort if you don’t fully understand what you are doing.
Broken Links Are Bad News For Webmasters
A webmaster or website owner’s role or responsibilities do not end when the website he operates goes “live” and is now accessible by visitors online.
There are a whole new set of responsibilities and functions that a website owner has to assume in order to make sure that his website continuously works perfectly and is able to fulfill its intended functions.
Some of the responsibilities he has to assume include providing fresh content as much as possible, submitting the website to search engines, and actively looking for reciprocal links in order to raise the ranking in search engines.
One of the most crucial responsibilities of a website owner is to check for broken links to his website. Broken links can be considered as one of the worst things that can happen to a website. A lot of not-so-good perceptions and negative effects arise from having a site that is riddled with broken links.
In fact, broken links are plaguing so many websites that it is considered a serious problem on the web. Many reasons can be cited for the spread of broken hyperlinks,
the general causes of broken links include Websites not being maintained with the appropriate degree of dedication, the architecture of the website and how information is placed within the site constantly changing, and the large incidence of websites that are closing down.
Hyperlinks are a very important component of websites because it aids in the navigation around the webpages and point to directions outside of the site. A website without links is like a ton of documents that are piled one on top of the other with no rhyme or reason and no intelligent way for you to get to the information that you need.
Link management is a very important and absolutely essential part of maintaining a website. As previously mentioned, broken links bring with them very negative perceptions about the website and these can have very detrimental effects on the traffic generated by the website.
From a technical perspective, broken links can stop search engine robots dead in their tracks, effectively preventing them from completely mapping out a website for submission to search engines. In addition,
a website that is riddled with numerous broken hyperlinks gives visitors the idea that the site is unprofessional and that the website owner or owners have a dubious reputation – very costly image problems that are hard to change once it is established. Moreover, visitors who encounter many difficulties in a website will most likely not go back for a return visit, this is almost tantamount to losing prospective clients.
They will be turned off because they won’t get the page that they are looking for, thinking that it is not really on the site when in reality the page is there only that an error in coding made the page inaccessible.
With internet users becoming more and more sophisticated as time goes by, it will take website owners more effort to entice these users to visit their websites and broken hyperlinks will not help this very difficult process in any way.
Website owners and webmasters should be very aware of the bad effects of having broken links on their websites. They should diligently weed out and fix any broken links. Fortunately, there are now a growing number of handy utilities that can help webmasters locate broken links. With these utilities, managing a website becomes relatively easier.
For example, XML-sitemaps.com has programmed a standalone script that will not only create sitemaps but also looks for broken links in a website and then informs webmasters or website owners what links they are and to which pages the links are associated.
This automation of the task of checking broken links is a great time saver for webmasters and website owners.
Best Tips For Web Directory Submission Link Building Campaigns
The buzzword of the hour is ‘SEO’. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form,
search engine optimization (or “SEO”) is about doing everything you can to boost your natural ranking in the major search engines. The algorithm that ranks your site (despite variations across engines) is a compilation of many different variables. There is no one magic secret or special key you can turn.
The goal is really to check off as many variables as possible from that algorithm. The kicker is that, for the most part, we don’t actually know what is contained in these algorithms that are so important to us. We can, however,
make educated guesses. And there are several aspects of SEO that most, if not all, industry professionals agree on. One of those factors is the importance of link-building.
The Internet was built upon links. Sites link to one another to guide users through relevant information. Since these links basically mean, “there’s relevant information on this site,” each link pointing towards your site counts as a “vote” towards it. These votes help improve your natural ranking,
especially when coupled with a well-built SEO-friendly site. The big question is, of course, how do I go about getting other sites to link mine? Fortunately, the answer is an easy one, because there are many well-run search engine-friendly directories that would be more than happy to link to your site as part of their directory.
But the most popular directories receive thousands of applications to review. As such, they develop rules and guidelines for your submission. These rules are put in place to ensure that the submission and approval process can flow as smoothly as possible,
as well as to help the directory select only the sites that are, in fact, relevant. And so the question returns: how do I ensure that my site gets accepted into the high-quality, top web directories?
It is very easy to adhere to the rules of a web directory with very little effort. In addition, because the editors of any directory are really looking for the same things, the rules from web directory to web directory tend to be very similar.
Count Those Characters:
One of the big rules imposed by directories has to do with the length of your title, description, and keywords. If there were no limits, some people would write an essay for descriptions and cram in every possible keyword.
Let me assure you that no directory editor wants to review a site application that could be broken up into chapters! Directories impose restrictions that essentially force you to be straight to the point. You might not be able to say everything about your site, so pick the most important points and go with that.
Before you start submitting anywhere, sit back and write a few well-formulated descriptions that span 100, 150, 200, and 250 characters. One of those four levels will generally work in any web directory you come across.
Once that’s done, most of the hard work is out of the way. Now all you have to do is look for the character requirements, copy and paste your blurb of that length, and you’re all set. The same thing holds true for keywords, so prepare a few different options so that, come submission time, it’s just a matter of picking the right one.
Would You Approve A Spam-Filled Site Application?
Do not spam your directory listings. That can’t be more clearly stated, yet for some reason, people still do it. You are never going to get listed in any human-reviewed directory when you try this tactic.
An example of this would be that if you sell widgets when you submit your information you repeat the word ‘widgets’ in your title, description, and keywords as many times as possible. Typically comprehension takes a back seat as the focus becomes cramming the word in as many times as possible.
Directory editors hate this and it’s a very easy rejection. If you think that even attempting to spam like this is helpful, you might want to think again. If you spend time submitting to web directories with poorly articulated,
spam-filled information, you are going to get rejected. You’ve then wasted a lot of your time and gotten absolutely nothing in return.
Choose The Right Category:
Web directories are sorted by topic and editors typically take great pride in ensuring that everything stays well organized. A tiny little bit of effort on your part to choose the right category can vastly improve your chances of being listed without any delay.
The reason is simply that if you are an editor and you want to approve a site, you probably only have to click one button. But, if that site chose the wrong category, then you need to edit the application to modify the category (and now the editor has to find the correct category in the hierarchy!), which takes more time.
If you are the editor sitting there with thousands of applications to process, it’s much easier to click the ‘reject’ button than it is to start fumbling through categories. So, put yourself in their shoes and do them a favor, because ultimately it’s you and your site that stands to benefit when you are approved.
A successful web directory submission campaign is when you maximize your time so that you get listed in the most directories possible. By following the above tips, you can help ensure you get approved, which goes a long way towards achieving your goal.
With everything pre-written and good intentions to play by the rules, you’ll be flying through your submission campaign in no time.
