How to Get More Views on YouTube
How to Promote Your YouTube Channel for Free
If you're starting a YouTube channel with the sole hope of publishing content and getting a flood of followers without doing anything else, we have something to say. Just creating and publishing content—even high-quality content—isn't enough to truly launch your YouTube channel, you need to promote it. Don't worry, promoting a YouTube channel doesn't need to be expensive. In fact, in this article, we are going to teach you how to promote your YouTube channel for free.
Every minute, 500 hours of new content is uploaded to YouTube (Statista). That's 12,000 hours of new content every day. Your three minute video has a lot of competition! Without promotion, your YouTube content, no matter how good it is, will ultimately never get the views it deserves. Fortunately, with the free YouTube channel promotion tips and ideas we've included here, you'll be able to catapult your content from the depths of YouTube anonymity to get more views and more followers. Don't have a YouTube channel yet? Learn how to create a successful YouTube channel then come back and learn how to promote it!
You can use our free YouTube title generator powered by AI to get Youtube title ideas for your next video, click below to try it out:
How to promote your YouTube channel for free:
summary
Create promotable content
Use YouTube SEO
Build a community
Collaborate with other creators
Run a contest
Promote your YouTube channel on social media
Use hashtags
Promote your YouTube channel in the forum
Frequently Asked Questions
How to Promote Your YouTube Channel for Free
YouTube, like other social media platforms, is constantly changing. What was great about YouTube when it first started growing in popularity, you won't find on the platform today. Now, don't get us wrong, YouTube's collection of funny pet videos is growing every day. In recent years, YouTube has become the go-to place for businesses, brands, marketers and influencers.
With 62% of businesses using YouTube to promote their content (Buffer), it's clear that YouTube is a great addition to any marketing strategy. To use it effectively, though, you need to keep track of your videos and subscribers for your channel without spending a ton of money. That's why it's so important to know how to promote your YouTube channel for free.To that end, here are eight free ways to promote your YouTube channel.
Create promotable content
Yes, we know we told you the best content in the world doesn't help if no one sees it, but the flip side is that no one sees that good content. So, if you want to successfully promote your YouTube channel, you need to fill it with promoteable content. Otherwise, you'll find yourself creating lazy YouTube content that people watch once, never subscribe to, and never engage with.
The simple process of creating YouTube content is:
Choose the right type of YouTube content
Script (or at least outline) your video
Record your video
Edit your YouTube videos
Upload your video
Add a cool YouTube video thumbnail
Optimize your YouTube videos
Use YouTube SEO
SEO is the easiest way to promote your YouTube channel for free. YouTube is not only a video-based social media platform, it is the second largest search engine in the world after Google, with billions of searches on the platform every month. To make sure your content is found on the platform, you'll want to use YouTube SEO to make sure you're using the right keywords in your titles, video descriptions, and tags.
keyword
To find the right keywords for your YouTube content, start with your topic. You can enter the topic in YouTube's search bar and use AutoSuggest to guide your keyword choices. There are many other YouTube SEO tools that help you find keywords for your target audience. will do So that you can create the right content and optimize it for search.
Video title
Once you've chosen your target keyword, you'll want to use it in your video title, ideally at the beginning of the title. Your video title is the first thing viewers will see, so you need to create a video title that is catchy and naturally includes your keywords. Note that Google will automatically shorten your video title to 66 characters in search results, so it's best to use a title that fits within that limitation.
Video description
Your YouTube video description is incredibly important when it comes to showing your content in YouTube and Google's search results. To write the best YouTube video description, think about what information you want to share with viewers about your video Include your target keywords and related keywords in your video description to make sure you're using SEO. We also recommend that you include a link to related content you own (for example, a link to a blog post on the same topic).
Tag
Tags quickly tell the YouTube algorithm what your video is about. Keep your tags relevant to your brand and your content—don't include unrelated tags in hopes you'll rank higher. You may be first, but as viewers move away from your content, YouTube's algorithm will adjust your ranking accordingly. YouTube, after all, wants people on their site; If your content keeps them engaged, your content won't rank high.
Build a community
One of the benefits of creating YouTube content is that it helps set you up as an authority in your niche and industry. People will start looking to you for your wisdom. You can keep them engaged by building a community. Building a community on YouTube doesn't have to be complicated. A great way to start is to engage with your viewers when they comment on your videos, share other interesting information, and always add value to their lives. You can even set up a community section on the platform:
Collaborate with other creators
Don't be afraid to collaborate with other YouTube creators and YouTube influencers. This type of cross-promotion is beneficial to both parties and works well to expand your reach. Collaboration made easy: Two or more YouTubers work together to create a unique video for each of their channels To make this happen, start by finding other YouTube personalities with overlapping audiences, then reach out and make your pitch.
Run a contest
One of our favorite ways to run a contest is to promote a YouTube channel for free. Contests attract a lot of attention and, if done right, can get you more YouTube subscribers who just show up for the contest without artificially increasing your subscriber base. Not really interested in your brand or your content.
We recommend offering something closely related to your niche to keep out those who aren't truly interested. Whatever your niche, you should be able to come up with something exciting to offer. If you're a life coach, for example, you might want to offer a free goal-setting session or even a month of weekly life coaching sessions. The higher the value of the prize, the more interest will be generated.
Don't forget that you are running a contest to get more subscribers to your channel Make sure subscribing to your channel is a criteria for entry!
Promote your YouTube channel on social media
In addition to your YouTube presence, you should have profiles on other social media platforms. Don't panic, we don't mean them all. Just choose the platforms where your audience is most likely to hang out. Facebook and Instagram are still two popular social media platforms so, in this section, we are going to share ways to promote your YouTube channel on those platforms for free.
Facebook has 2.8 billion active users. Even as Facebook users age, it still has a reach that will not be abandoned. You can share your YouTube videos directly from YouTube to Facebook by pressing the share button. However, like most social media platforms, Facebook rewards native content. Instead of just sharing your YouTube video on Facebook, take the time to create a teaser or sneak peek video that you can post on Facebook and link to YouTube for the full video.
We recommend creating a Facebook page to keep your brand and your personal life separate.
Instagram has 1 billion monthly active users, 60% of which are between the ages of 13-34. To promote your YouTube channel on Instagram for free, here's what you need to do:
Step 1. Switch to a business or creator account
Any user can add a business or creator account on Instagram. Just go to your profile settings, select Accounts and select Add New Professional Account. This will unlock professional tools like analytics, which takes us to the next step.
Step 2. View your analysis
Your Instagram analytics will give you insight into how your content is performing and who your audience is. Using this information, you'll be able to learn more about what your followers like so you can create and publish more content like it.
If you want to promote your YouTube channel on Instagram, you need to maintain an active presence on the platform. That means posting on Instagram regularly as well as posting on Instagram at the right time. Instead of sharing links to your YouTube content, engage your audience with images, Instagram stories and reels
Step 4. Use IGTV
IGTV is Instagram's native video platform. If you want to promote your YouTube channel on Instagram, IGTV is a great way to do it. You can create teaser videos to introduce your YouTube channel and content before sending people to your YouTube channel (eg, "Get the rest of the story on my YouTube channel").
Use hashtags
Like many other social media platforms, YouTube uses hashtags for category tagging and search. Using hashtags can make it easier for more people to find your videos, plus you can use hashtags to categorize your videos without needing to add them to playlists (although we recommend you create playlists as well). YouTube allows up to 15 hashtags - more and all hashtags used in the video will be ignored. The sweet spot seems to be between 3-5 hashtags per video description
Before you start plugging in hashtags, take the time to search for those hashtags to see what comes up. If you find a bunch of low-quality content linked to a particular hashtag, you don't want to use that hashtag and link to everything that comes with your content. You can also create custom branded hashtags that will direct visitors to more of your content if they follow them
Promote your YouTube channel in the forum
Forums are one of the best places to promote your YouTube channel for free but many forums have a strict "no advertising" policy. To get around it, make sure you're adding value to the conversation. Don't just pop in, drop a link to your latest YouTube video and walk away. Instead, engage with people in forums and share your content only if it benefits them.
unveiling
Now you know how to promote your YouTube channel for free. While YouTube is full of content, users are constantly demanding more To keep your videos from getting lost, you need a solid YouTube marketing strategy that includes both paid and free promotion strategies. When you're just starting out, you may not have the budget to run paid campaigns. Using the tips we've included in this article, you'll be able to get more YouTube views, grow your subscribers, and control your own narrative—for free.
Frequently Asked Questions
How do I promote my YouTube channel?
Promote your YouTube channel on social media
In addition to your YouTube presence, you should have profiles on other social media platforms. Don't panic, we don't mean them all. Just choose the platforms where your audience is most likely to hang out. Facebook and Instagram are still two popular social media platforms so, in this section, we are going to share ways to promote your YouTube channel on those platforms for free.
Facebook has 2.8 billion active users. Even as Facebook users age, it still has a reach that will not be abandoned. You can share your YouTube videos directly from YouTube to Facebook by pressing the share button. However, like most social media platforms, Facebook rewards native content. Instead of just sharing your YouTube video on Facebook, take the time to create a teaser or sneak peek video that you can post on Facebook and link to YouTube for the full video.
We recommend creating a Facebook page to keep your brand and your personal life separate.
Instagram has 1 billion monthly active users, 60% of which are between the ages of 13-34. To promote your YouTube channel on Instagram for free, here's what you need to do:
Step 1. Switch to a business or creator account
Any user can add a business or creator account on Instagram. Just go to your profile settings, select Accounts and select Add New Professional Account. This will unlock professional tools like analytics, which takes us to the next step.
Step 2. View your analysis
Your Instagram analytics will give you insight into how your content is performing and who your audience is. Using this information, you'll be able to learn more about what your followers like so you can create and publish more content like it.
Step 3. Be consistent
If you want to promote your YouTube channel on Instagram, you need to maintain an active presence on the platform. That means posting on Instagram regularly as well as posting on Instagram at the right time. Instead of sharing links to your YouTube content, engage your audience with images, Instagram stories and reels
Step 4. Use IGTV
IGTV is Instagram's native video platform. If you want to promote your YouTube channel on Instagram, IGTV is a great way to do it. You can create teaser videos to introduce your YouTube channel and content before sending people to your YouTube channel (eg, "Get the rest of the story on my YouTube channel").
Once you have created your YouTube channel, promote your YouTube channel to reach and engage more viewers. Consider using some of these tried and true techniques:
1. Create Promoteable Content
2. Use YouTube SEO
3. Build a community
4. Collaborate with other manufacturers
5. Run a contest
6. Promote your YouTube channel on social media
7. Use hashtags
