How to earn money on YouTube
How much money YouTube
How much money YouTubers make and can earn, according to creators
YouTube creators who are part of the Partner Program can monetize their videos with ads.
YouTube earnings range from $1.61 to $29.30 per 1,000 views.
Learn how 28 YouTubers earn up to $83,000 monthly.
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YouTubers can make their money in a variety of ways, from sponsorships to selling merchandise. But revenue from Google ads is a big part of many YouTubers' income.
Social-media creators who are part of the YouTube Partner Program can earn money through ads placed on Google from their videos.
To apply for YouTube's Partner Program, creators must meet a threshold of 500 subscribers, three public uploads in the last 90 days and 3,000 watch hours in the last year or 3 million YouTube shorts views in the last 90 days. Once accepted, eligible creators can monetize features such as channel membership, Super Chat, Super Stickers, Super Thanks and the ability to promote their own products through YouTube Shopping.
To start making money from YouTube AdSense, program creators must have 1,000 subscribers and 4,000 watch hours.
So, how much do YouTubers earn from the program? Eight YouTubers shared their RPM rates, or earnings per click. Their YouTube earnings ranged between $1.61 and $29.30 per 1,000 views. (Read RPM's full breakdown.)
How much money YouTubers earn from the platform each month depends on views, audience location and content category. 28 YouTubers told Insider how much they made. Their YouTube earnings were between $82 and $83,000 per month.
This earnings for creators may vary from month to month. For example, Sarah Lavender, a YouTuber with nearly 100,000 subscribers, told Business Insider that her monthly income went from about $1,000 to $6,000. (He broke down his exact income per month for a year.)
Another YouTuber, who has over 1 million subscribers and makes videos about personal finance, earned over $50,000 in a month.
But YouTube creators with very few followers can also earn well. For example, nano influencer Jane Lauren earns $213 a month.
In all, BI spoke with dozens of creators about their YouTuber salaries, how much they made on videos with 100,000 or 1 million views, and other financial issues.
Here's a comprehensive breakdown of Insider's YouTube Money Log series:
How much money do YouTubers earn per month
Many YouTube creators make money from ads that run on their videos and receive a monthly payout
So how much do YouTubers usually earn per month?
How YouTuber Jack Edwards went from creating content in college to becoming a top book creator
Here's the full breakdown of our coverage of how much YouTuber creators earn per month:
9 million subscribers: Nusir Yassin, founder and creator of Nas Daily
3.6 million subscribers: Ali Abdal, a British YouTuber
1.8 million subscribers: Tiffany Ma, a lifestyle creator
1.7 million subscribers: Andrei Zikh, who makes videos about cryptocurrencies
1.5 million subscribers: Oliver Gilpin, who runs several animated channels
1 million subscribers: Nate O'Brien, a personal-finance developer
600,000 subscribers: Kelly Stamps, a minimalism-lifestyle creator
600,000 subscribers: Manny Ortiz, a full-time photography YouTuber
350,000 subscribers: Charlie Chang, a personal-money builder
300,000 subscribers: Alasdair Mann, a YouTube shorts creator
269,000 subscribers: Joshua Mayo, a personal finance influencer
200,000 subscribers: Charlie Prangley, a web and graphic design developer
200,000 subscribers: Erin Winters, a business builder
150,000 subscribers: SemideCoco, an ASMR creator
145,000 subscribers: Sarah Lavender, a full-time ASMR creator
125,000 customers: Levi Hildebrand, a zero-waste manufacturer
100,000 subscribers: Kelsey Rodriguez, a painting creator
80,000 subscribers: Chloe Tan, a college life creator
50,000 subscribers: Kelly Ann Smith, a personal-money builder
50,000 subscribers: Macy Schmidt, a lifestyle creator
50,000 subscribers: Marisa Lida, personal-money builder
35,000 subscribers: Jake Tillock, a creator who makes videos about entrepreneurship
31,000 subscribers: Erica Boucher, a creator with a DIY candle making channel
30,000 subscribers: Ayesha Beau Frisbe, a full-time lifestyle creator
19,300 subscribers: Reni Odetoyinbo, a personal finance influencer
6,800 subscribers: Meghan Pruitt, a college influencer
5,000 subscribers: Jane Lauren, a nano influencer
How much does YouTube pay per 1,000 views?
For every 1,000 ad views, advertisers pay a fixed rate to YouTube. YouTube then takes 45% and the creator gets the rest.
Some factors, such as personal finances, can increase a creator's ad rate by attracting a profitable audience.
When YouTube reported a decline in ad revenue BI spoke to them saying that revenue had not changed.
YouTubers earned between $1.61 and $29.30 per 1,000 views.
Read the full breakdown: 8 YouTubers explain how much they make per 1,000 views.
How much do YouTubers earn per 100,000 views
How much money a YouTube video with 100,000 views earns from ads served by Google depends on the content of the video and the people who watch it.
The amount of money a video will earn depends on its watch time, length, and type of video, among other factors.
Here's a full breakdown of our coverage on how much YouTube creators make per 100,000 views:
How much money a YouTube video with 100,000 views makes, according to six creators.
A YouTube creator explains how much he makes from videos with 100,000 views about his daily life.
How much money does YouTuber earn for 1 million views
While making money from YouTube depends on many factors, amassing 1 million views can often pay a creator a large salary.
Here's a full breakdown of our coverage of how much YouTube creators make per 1 million views:
