how to make money on Facebook professional mode
You may not think of Facebook as new and edgy anymore. But you can’t deny its popularity. There are more than 2 billion monthly active Facebook users, with 1.37 billion actively using the social network everyday.
It is no surprise, therefore, that many people and businesses try to earn money from Facebook. With such a vast potential audience, it makes good sense.
It can be challenging, though, to make money on Facebook. Because of Facebook's sheer size, it can be challenging to stand out from the crowd. This is particularly the case now that Facebook only shows a selection of posts in a person's feed. In fact is it probable that the statuses you lovingly craft and upload to your business page will reach no more than 2% of your followers.
how to make money on Facebook professional mode, Every time somebody opens their Facebook feed the Facebook algorithm goes through four steps to decide which posts it will show that person:
Facebook Algrithm 4 Step Process
1. Inventory
About inventory management on Facebook
To advertise or sell items on Facebook and Instagram, you'll need a catalogue. A catalogue holds information about all the items you want to promote. The platform to manage your catalogue is Commerce Manager.
The first step is to create a catalogue. We recommend that you use one catalogue for all your items instead of creating multiple catalogues. This helps you manage your items more efficiently and build your audience.
how to make money on Facebook professional mode. Next, add your items. Remember that items must comply with our Advertising Policies or Commerce Policies to advertise or sell them. You can choose from several different ways to add items to your catalogue, including:
Adding items manually using a form
Uploading items in bulk with a data feed (spreadsheet or XML file)
Importing items from a partner platform such as Shopify
Using a Meta Pixel to import items from your website
Using the Catalogue Batch API to upload items
When you add items to your catalogue, you'll provide certain required and optional information about each item. For example, its title, image, description, availability, brand, condition, price, product category, quantity and more. If you've set up a shop on Facebook or Instagram, requirements are slightly different depending on whether customers checkout on your website or directly on our platforms (US only).
After you've set up a catalogue, you can add and edit items at any time. Make sure to update your catalogue regularly so people see the correct information about your items and it matches what's on your website.
To narrow down which items from your catalogue may appear in your ads, you'll choose a product set when you create dynamic ads in Meta Ads Manager. To control which items appear in your shop on Facebook and Instagram, you can select a shop inventory setting and can also choose to hide or unhide certain items manually.
how to make money on Facebook professional
Note: Remember to always edit items in your catalogue using your original data source, meaning the same way you added them. For example, if you added items manually, edit them manually. If you added items with a data feed, update your data feed to edit them. If you manage your items on a partner platform like Shopify, edit items on that platform and any changes will sync to Commerce Manager. This prevents your changes being overwritten.
2. Signals
The evolving signals landscape
The world of signals is impacted by two parallel trends. On one hand, people expect to see content (including ads) that are relevant and personalized for them. At the same time, people’s expectations about their online privacy have increased, and new data protections like the GDPR (General Data Protection Regulation) and technologies like ad blockers pose challenges for advertisers.
Signals are the infrastructure for the machine learning processes that let you understand your customers’ behaviors, optimize ads and free up time for what’s important. And they’re a fundamental part of protecting your base while you’re out building your next hockey stick.
They make it harder to reach, engage, and convert customers, and more difficult to understand which ads are creating value. With the right tools, like Advanced Matching and Conversions API, you can connect your signals in a way that honors privacy preferences, presents relevant ads and provides the benefits of machine learning.
3. Predictions
Facebook will be moderating all the questions that users will ask and the predictions that they will make. Interestingly, the app world on a ‘points' system using which people will be able to make predictions. That said, the Forecasters can visit each other's profiles, follow them to get notified about new activities, and can also see their owne prediction track record over time and climb the leaderboard for individual topics.
Right now, the Facebook Forecast app is available only for iPhone users (iOS) in the US and Canada. However, the platform will be available for the public via the Forecast website on the web. Those interested would have to sign-up and join the waitlist. The company however, has not yet revealed when it will be making this feature available to others around the globe. The app is still being polished, so expect some changes in the coming days.
“As with most things the NPE team releases, this project is in its very early stages. We're still working to polish the experience and to understand the quality and value of the forecasts themselves. As all forecasts and conversations are public, we invite you to help us understand how to improve them,” says Kossnick.
how to make money on Facebook professional mode
4. Score
Business account feedback scores provide sellers with an understanding of customer feedback about post-purchase experiences.
Your business account feedback score is based on how you're complying with our commerce eligibility requirements. If your score is 3 or higher, it means that your business's shops and/or ads from Pages that sell products are meeting customer expectations. If your score is below 3, it indicates that your shops or ads from Pages that sell products may not be meeting customer expectations.
Note: If your feedback score drops below 1, your business account may lose its ability to advertise and sell products.
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