How to Make Money on Pinterest
how does pinterest make money
How to Make Money on Pinterest, how to make money on pinterest for beginners.
The top ways to make money on Pinterest are indirect, and include using Pins to promote blogs or online businesses, and partnering with brands to earn revenue through affiliate links.
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Pinterest is a self-described visual discovery engine. It’s where you can go to find an idea for a new recipe, save an easy-to-follow morning workout routine, or watch a quick demo of someone’s skincare routine — think of it as an endless feed of vertical images and short videos that you can save to watch and get inspired.
With millions of monthly users, Pinterest has become an organic advertising tool for bloggers and business owners, and a way for popular Pinners to partner with brands and earn cash on influential posts.
Maybe Pinterest can be part of your side hustle. Here are a few ways to make money with Pinterest.
How to Make Money with Pinterest
1. Free Advertising for Your Blog
Let’s say you have a popular blog that you’ve been able to monetize, such as by integrating online advertising or embedding affiliate links for products relevant to your niche. You can use Pinterest to promote your blog posts to drive traffic to your website.
Take an image from your blog or site and use Pinterest’s built-in tools to add text and change the design of your pin. Most importantly, add a link to the post to direct visitors back to your site or specific blog. The link will be clearly visible (and clickable) when visitors hover over your pin. Success isn’t guaranteed, but creating a Pinterest account and posting pins is free.
Example: Cooking with an air fryer has become a time-saving way to prepare good food at home. The Pin we came across at the time of writing this had a delicious image of a cheesy sandwich with the words “Air Fryer Grilled Cheese” added in an attractive font. The Pin had a link to a detailed blog post on how to make the sandwich.
2. Free advertising for your online business
How to Make Money on Pinterest, E-commerce business owners can also try the organic advertising method. Similarly, you would create Pins about your business’s offerings, whether it’s a product or an online service, and link to pages on your business’s website.
You can also link to e-commerce platforms like Shopify and Woo, and Pinterest will do the work of creating Pins for your product listings.
Example: A Pinner we met at the time of writing this was using Pinterest posts to drive traffic to a website that offered online painting classes. One Pin had an image of a colorful flower painting that linked to a business site where people could buy watercolor painting tutorials.
3. Affiliate Marketing on Pinterest
How to Make Money on Pinterest, Maybe you started Pinning as a fun way to share and engage with others about something you’re passionate about, like cooking, fitness, or sneaker collecting. Through consistent posts and your niche expertise, you’ve built a following on Pinterest (and perhaps other social media platforms as well). Your influence could lead to opportunities to join an affiliate program, where you can earn commissions for promoting products featured on your Pins.
Once you become an affiliate, you can add personalized affiliate links to your Pins using Pinterest’s product tagging feature. Then, viewers can click directly to product pages outside of Pinterest and make purchases, and you can earn a commission. Some affiliate programs allow you to showcase your entire product collection in one place. (Keep in mind that you’ll need to disclose your partnership with a brand using a feature in the app.)
Example: Some fashion and beauty creators pin clothing ideas and link directly to a site that allows interested viewers to shop specific “looks.” An affiliate site called LTK connects creators with brands and facilitates commissions for sales. Other popular programs that let you earn commissions for recommending products on social media include Amazon Associates and Awin.
4. Thrifty or Entrepreneurial Inspiration
How to Make Money on Pinterest, Pinterest probably wasn’t started with brand deals and affiliate marketing in mind. It’s first and foremost a digital bulletin board that allows for a broad exchange of ideas. You can use the platform to identify ways to save money.
Make Pinterest your first destination for DIY ways to improve your living space.
Example: Maybe you could save thousands on a basement remodel by painting the rafters and wall panels instead of paying a contractor to hang drywall. There’s probably a Pinterest Pin that provides some visual ideas and ways to save money. If you’re looking to start an online business, search Pinterest for the best things to sell online as part of your research process.
Do you get paid on Pinterest?
Pinterest doesn’t pay content creators directly. The primary way to make money on Pinterest is to use the platform as a marketing or influencer tool, where the revenue comes from outside sources like your own business, an affiliate program, or a brand you work with.
How many paid Pinterest followers do you need?
How to Make Money on Pinterest, The self-promotion and influencer marketing methods described above may not be particularly effective without at least a few thousand followers. However, you can build your following over time by consistently posting quality Pins that are worth saving. (The Pinterest website emphasizes the importance of encouraging savings to grow your audience.)
If you’re new to Pinterest, start pinning and see where it takes you. Try these tips to get started:
Switch to a Pinterest business account. You can sign up for your Pinterest personal account or switch to a free business account for analytics access and the ability to create different ads on the platform for advertisers and merchants.
Pay attention to trends. You can use the built-in Pinterest Trends tool to explore popular search terms, then create Pin titles, tags, and description text that hit relevant keywords.
Study how others do it. Find inspiring Pinners in your niche and dive deep to study how they make money. Click through Pins, study imagery and design techniques, and explore destination links to get tips from successful strategies.
