How to make money with a Facebook group
If you think Facebook is old news, think again: even in 2023, 18 years after it was first founded, Facebook is still the most popular social media platform in the world. How popular exactly? Well, it has over 1.62 billion active users: that’s right, around 35% of the entire global population is a Facebook user.
And Facebook is still growing, too. Every single minute, an average of 400 new users sign up for Facebook.
One of Facebook’s most popular features is Facebook Groups, pages that a user or group of users administers for a specific purpose.
In addition to staying informed and finding like-minded people, being active in a Facebook group is also an opportunity for a lucrative side hustle.
There are tons of ways to make money on social media, and Facebook is no exception. So, how can you make money with a Facebook group?
Let’s explore the five best ways.
Summary: How to Make Money off FB Groups
Whether you’re the original creator of a Facebook group or just one of its members, there are plenty of ways to earn money. Some of these include:
Growing your group’s membership
Advertising your skills and/or products in group posts
Creating a premium group
Selling ad space in your group
Directing the group’s members to your other social media, blog, or website.
How to Earn Money With a Facebook Group: Five Different Ways
1. Growth = Profits
2. Advertise Your Products and Services
3. Create a Paid Premium Group
4. Sell Advertising Space on Your Group
5. The Classic Redirect: Send Group Members to Your Website or Other Accounts.
DO FACEBOOK GROUPS MAKE MONEY? WAYS TO MONETIZE A FACEBOOK GROUP.
Do Facebook groups make money
Yes, they can and they do.
If you find yourself asking this question, you either own a Facebook group, belong to a Facebook group, or are considering starting one as a marketing channel for your online endeavours.
However, making money with Facebook groups isn't as simple as “if you build it, they will come (and buy)”. You can't spam links and expect to make money… but if you do it right, your group can be an almost endless source of leads and revenue.
In this article, we're covering the top 15 ways to make money with a Facebook group. Let's get into it.
Ways to promote your product or service
Marketing is more than just an advertising campaign; it should result in revenue for your business. Understanding the different ways to promote your product or service can help you make the right choice for your business.
PRINT AND GRAPHIC ARTS MEDIA
Depending on the type of message you want to communicate to your customers, print media offers different options, including brochures, business cards, newspaper ads and magazines.
Brochures, posters and packaging are a cost-effective way to provide a variety of messages and detailed information about your products and services.
Business cards can be used to support your networking activities and give potential customers the information they need to contact you.
Local newspaper advertising way to reach people in your community and repeatedly exposes them to your message in order to create a stronger local presence for your business.
Magazines have the advantage of targeting a more specific audience of subscribers who are interested in the topics it covers.
ELECTRONIC MEDIA
Electronic media is a general term for any media that requires an electronic device for the content to be accessed. Some of the most common forms of electronic media include television, radio, internet and content for mobile devices.
Television content captures more audience time than any other media and is targeted at home audiences.
Radio is cost-effective, and the audience is usually loyal to a station's program format.
The internet offers you a variety of different ways to market your product or service on a website or by email.
Cellphones and smartphones allow for marketing tactics that let you reach customers directly on their mobile devices.
Social media marketing encourages online interaction between your customers and your business using various social networking sites.
ADDITIONAL PROMOTIONAL IDEAS
Promotional gifts, like pens, key rings and calendars, can be given to individuals and groups that you know personally to help create a positive opinion of your company and improve its reputation.
Networking and community involvement can also support the promotion of your business. You can make new contacts and reach out to potential customers by participating in trade shows, conferences, community activities and other networking events. Speaking to people about your business can be one of the most effective ways of promoting your product or service.
Planning your marketing strategy will help you determine the best way to promote your product or service, allow you to measure your success against set goals and provide you with a clearer idea of where your strategy may need adjustments.
Paid Facebook Groups
How It Works & How To Start One
Can you create paid Facebook groups to increase revenue for your business or brand? Yes, you can! Here’s what you need to know about monetizing Facebook groups!
What are Paid Facebook Groups?
A paid Facebook group is an exclusive community created by an entrepreneur or business for marketing purposes. People who want to enjoy the benefits of this group will have to pay a monthly or lifetime fee.
Why Create It
A business can’t thrive and grow without an engaged and active community. You need to build a relationship with your customers and you won’t be able to do that if you’re just aiming for one purchase per client.
Repurchases happen when customers are valued by businesses and the best way to do that is by creating an exclusive group for them. This is where paid Facebook groups come in hand.
If your target audience finds value in the product or service you offer, they won’t mind paying for a spot in your exclusive group. Influencers, coaches, and trainers create paid communities where loyal followers and clients get exclusive videos, content, and information.
With paid Facebook groups, you’re hitting two birds with one stone. You’re fostering community engagement and monetizing it at the same time.
In paid Facebook groups, you can:
Share valuable content to your community members
Give a venue for the members to engage with you and each other.
Only allow qualified people to join
Moderate and control the activities within the group
Fan Subscription Group
Influencers with a significant following may be eligible for Facebook’s Fan Subscriptions earning option.
With it, fans can pay a monthly fee to support a social media star they follow. However, this monetization option is only available to Facebook and Instagram pages that fulfil criteria and adhere to community guidelines. Read more about Fan Subscription guidelines here.
Advertising on Facebook isn’t dead. Despite new players on the social media scene — TikTok, we’re looking at you — knowing how to advertise on Facebook is still an essential skill for most marketers.
Right now, if you advertise on Facebook, your ads can reach 2.17 billion people — in other words, close to 30% of the world’s population. Plus, the platform’s active user base continues to grow.
Sure, these are impressive numbers. But Facebook is all about getting your message in front of the right segment of those people. The users who are most likely to be interested in buying your products or services.
Keep reading to find out everything from how much Facebook ads cost to how to plan your first campaign.
